The
Absolut Spirits Co., Inc. Consolidates its
Marketing Services Agencies
Marketing Drive and InnerWorkings Awarded
Business
NEW
YORK, NY, June 30, 2008 - The Absolut Spirits
Co., Inc. has consolidated its marketing services business
(retail marketing/merchandising) for Absolut® Vodka, Cruzan®
Rum, Level£ Vodka and Plymouth® Gin with Marketing
Drive for creative/design services and InnerWorkings, Inc. for
production services; this relationship begins July 1, 2008.
Previously, G2 Branding and Design (New York) handled creative/design
and production for Absolut Vodka, Level Vodka and Plymouth Gin;
and The Martin Agency handled creative/design and production
for Cruzan Rum.
About The Absolut Spirits Company, Inc.
The Absolut Spirits Company, Inc., headquartered in New York,
is a subsidiary of V&S Group and operates under the auspices
of V&S Absolut Spirits in Stockholm, which produces and
markets ABSOLUT® VODKA, ABSOLUT CUT£, Level £
Vodka, FRÏS® Vodka , Plymouth£ Gin and Cruzan(r)
Rum. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA,
Level Vodka, Plymouth Gin and Cruzan Rum in the US and distributes
the brands through FutureBrands LLC, a joint venture with Beam
Global Spirits and Wine.
About
Marketing Drive
Marketing Drive (www.marketingdrive.com)
is a leading promotional marketing agency, with the sole purpose
of helping clients' brands realize their full potential. Marketing
Drive focuses on identifying the 'incremental opportunity.'
Unexpected insights are uncovered and creatively translated
into relevant and valuable promotional activity that stimulates
the desired behavioral change. Marketing Drive is proud to partner
with such notable clients as: Dannon; ExxonMobil; New Balance;
Novartis Consumer Health; Pernod Ricard, USA; Procter &
Gamble; and the US Environmental Protection Agency. Marketing
Drive is a member of the RiverNorth Group.
About
InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ:INWK) (www.inwk.com)
is a leading global provider of managed print and promotional
solutions to corporate clients across a wide range of industries.
With proprietary technology, an extensive supplier network and
domain expertise, the company procures, manages and delivers
printed materials and promotional products as part of a comprehensive
outsourced enterprise solution. The Company is based in Chicago
with other offices in the United States and in the United Kingdom.