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JUNE 30, 2008


The Absolut Spirits Co., Inc. Consolidates its
Marketing Services Agencies

Marketing Drive and InnerWorkings Awarded Business

NEW YORK, NY, June 30, 2008 - The Absolut Spirits Co., Inc. has consolidated its marketing services business (retail marketing/merchandising) for Absolut® Vodka, Cruzan® Rum, Level£ Vodka and Plymouth® Gin with Marketing Drive for creative/design services and InnerWorkings, Inc. for production services; this relationship begins July 1, 2008. Previously, G2 Branding and Design (New York) handled creative/design and production for Absolut Vodka, Level Vodka and Plymouth Gin; and The Martin Agency handled creative/design and production for Cruzan Rum.


About The Absolut Spirits Company, Inc.

The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT® VODKA, ABSOLUT CUT£, Level £ Vodka, FRÏS® Vodka , Plymouth£ Gin and Cruzan(r) Rum. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level Vodka, Plymouth Gin and Cruzan Rum in the US and distributes the brands through FutureBrands LLC, a joint venture with Beam Global Spirits and Wine.

About Marketing Drive
Marketing Drive (www.marketingdrive.com) is a leading promotional marketing agency, with the sole purpose of helping clients' brands realize their full potential. Marketing Drive focuses on identifying the 'incremental opportunity.' Unexpected insights are uncovered and creatively translated into relevant and valuable promotional activity that stimulates the desired behavioral change. Marketing Drive is proud to partner with such notable clients as: Dannon; ExxonMobil; New Balance; Novartis Consumer Health; Pernod Ricard, USA; Procter & Gamble; and the US Environmental Protection Agency. Marketing Drive is a member of the RiverNorth Group.

About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ:INWK) (www.inwk.com) is a leading global provider of managed print and promotional solutions to corporate clients across a wide range of industries. With proprietary technology, an extensive supplier network and domain expertise, the company procures, manages and delivers printed materials and promotional products as part of a comprehensive outsourced enterprise solution. The Company is based in Chicago with other offices in the United States and in the United Kingdom.


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